Where do I start?
Welcome to the Library web pages for Marketing.
Use the tabs above to help find most useful books, journal articles and web resources for your topic.
A related guide to Advertising has been produced for business students which you may also find useful.
Marketing Video - The Tribes We Lead
Marketing guru, Seth Godin, argues that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
What's happening in Marketing?
Keep an eye on what's happening with this newsfeed from Marketing Week.