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Bibliometrics & Citation Analysis: Metadata
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Why is Metadata Important?

It's really important to ensure that your research can be found by people using search engines. Use these top tips to maximise your search engine rankings!

  1. Choose your keywords carefully
  2. Make your title short and relevant
  3. Repeat keywords in your abstract and throughout the article
  4. Caption everything
  5. Use subheadings
  6. Link, link and link some more

Search engines scan your article looking for keywords and phrases. They find these in a few main places:

  • Title and subtitles
  • Keywords section
  • Abstract
  • Metadata
  • Image and video descriptions

Here's a quick guide about Search Engine Optimisation from ScienceDirect: